Precious Studio

Precious Studio offers an inclusive approach to the conceptualization, design and production of jewelry lines for existing brands and for the creation of new brands. The vision of our consultants assures that each of our proposal reflects a systematic analysis of all the aspects that determine the success of a product, from the taste of the consumer to the stones used, from the weight of a piece to the appearance of the sales people who present it.

Concept & Design

Development of Product concept in line with the target market and the personality of the brand.

Creation and testing of multiple design choices, according to the client’s product concept.

Design development with local and international designers.

Production

Fast creation of mold and masters, thanks for the use of the Rapid Prototype(RPT),Wax Milling and Mold Making service.

Diagnosis of present production process and implementation of process improvements

Identification of production facilities for the development of specific production line, locally and internationally.

Marketing

Development of Market researches tailored to the customer's needs.

Marketing Planning and execution for brand or specific products' line.

Design and production of packaging and display material.

Branding

Catalogs

Market research

  • Identification of the elements to determine the concept definition
  • Organization of field research and focus groups to test the jewelery design
  • Organization of field research and focus group to test the products

Jewelry Design

  • Concept response to the customers' need
    • Description of the style
    • Price Range of the products
    • Selection of the materials

Corporate Colors


Packing Materials


Jewelry Design

  • Design
    • Creation of a series of designs to be tested
    • Tests with potential clients, according to the target description
    • Selection of the designs for the first line

Production

  • Master Pieces
    • Creation of the master pieces for the design selected
    • Test of the products for usability
    • Test of the products with the target market
  • Manufacturing

Display Materials


Retail Environment


Distribution

  • Selection of the point of sales
  • Creation of the Sales Package (including min. order, consignment, marketing expenditure etc.)
  • Sales and Training

Branding

  • Brand look and feel
  • According to the concept and the design, creation of Logo, brand colors, concept of BTL and ATL materials.
  • Design and production of the packaging and display material.

Jewelry Shows


International advertisement campaigns


Branding

  • Production of marketing materials
  • Photos of the master pieces
  • Production of the website
  • Design and production of catalog and brochures
  • Design and production of Advertisement

Concept definition

  • Who is the final consumer?
    • Age
    • Location
    • Psychographic description

Concept development


International events


Concept definition

  • Definition of the market size
    • Size of the target
    • Purchasing power of the target
  • Customer Need
    • Definition of the need/needs the brand/the line will answer

The Team


Zarook Shah


Director of Precious Microtech, Zarook has a profound knowledge of the jewelry business having started his career at the head of a diamond trading company in Japan and lately being the director of a wholesale and retail jewelery operation in Japan. His passion and creativity brought him to the creation of the Disney jewelry line and of his own line in Japan.

Nicoletta Danieli


She has been working with jewelry for over 10 years from different perspectives: from the definition of governmental strategy for the Colombian Emeralds, to the development of marketing plans for European brands in the Middle East and Far East.

Giampiero Borsari


jewelery designer, artistic goldsmith and experience production manager, Giampiero has been in charge of the production of high jewelery brands and has developed and created with his hands internationally renowned diamond sets. His creative genius is able to solve complicated technical problems and improve the efficiency and the quality of high jewelry and mass production facilities, as he has been doing in the last 10 years for clients around the world.

Post your requirement for PreciousJewel<sup>®</sup> CAD to : info@preciousjewelcad.com